This BrandYourself profile is automatically optimized to show up high in Google

Steve Macfarlane

Hi, I'm Steve Macfarlane - Digital Strategist and Project Manager at Alyka

Steve Macfarlane - Digital marketing and advertising specialist, with expertise in social media strategy, SEO, SEM, website design and development and eDM / eNewsletter promotions

Steve Macfarlane's Background

Steve Macfarlane's Experience

Digital Account Manager at Marketforce

April 2010 - March 2011

Assisting the Director of Digital services in tender responses, proposal preparations and digital pitches as required Working closely with Creative Directors and other members of the creative team in developing digital concepts for existing and future campaigns Developing digital campaigns and strategies by working with internal and external stakeholders to define objectives, recommend the appropriate digital channels, identify the key metrics for measurement and producing creative briefs for campaign executions Managing project time lines and budgets to ensure all web and digital projects are delivered on time, within budget and in line with the client expectations Managing project budgets and ensuring profitability and progress is reported into the Director of Digital Services Managing the Digital Interactive Designers workload, ensuring flash banner, eDM production and other general digital work throughout the agency is trafficked and completed on time and within budget Company: Racing and

Club Promotions and Development Coordinator at Racing and Wagering WA

October 2007 - October 2009

Liaise with race clubs throughout WA to promote race meetings by the preparation of promotional planners and develop a report after events to assist in monitoring and future planning. Act as a primary point of contact for race clubs seeking marketing advice. Liaise with RWWA media branch on behalf of country race clubs for the provision of generic press and radio advertisements. Assist race clubs with the planning and execution of events and promotions through the application of RWWA's mobile betting equipment and Big Screen unit. Manage the delivery and implementation of country harness racing's Healthway, Swan Brewery and future sponsorship arrangements. Ensure that the RWWA Club Promotions budget programs are effectively managed. Assist in the development and promotion of RWWA's Careers in Racing Program. Perform media duties as required, including regular press releases promoting industry and wagering matters, regularly developing editorial content for regional newspapers and preparing and presenting Country Racing WA television segment for WIN TV news program. Plan and execute race day corporate marquees for entertain key industry stakeholders and VIP clients. Assist race clubs in developing sponsorship packages and advise on how to best approach potential sponsors.

Racing Marketing Coordinator at Racing and Wagering WA

April 2007 - October 2007

Plan and execute major corporate events including the WA Harness Awards, WA Apprentice Awards and CEO/corporate presentations to staff. Coordinate major series with the objective of promoting the WA racing industry including the Apprentice Rising Stars Series, Junior Drivers Rising Stars Series and Harness Country Cup Series. Ensure that the RWWA Racing Marketing budget programs are effectively managed. Liaise with industry stakeholders to develop future programs to promote the WA racing industry.

Customer Development Coordinator at Racing and Wagering WA

April 2006 - October 2006

Maintain relationship with VIP customers, including managing rewards program for top 500 WA customers. Assist Call Centre manager in measuring and improving service levels. Resolve customer complaints/bet disputes to ensure the customer is satisfied with outcomes as well as company objectives being met. Assist Club Promotions department in plan and execute race day corporate marquees for entertain key industry stakeholders and VIP clients.

Digital Account Director at Marketforce

April 2011

Working with the strategy, creative and media team in tender responses, proposal preparations and digital pitches (including client presentations) Working with Group Account Directors to identify potential digital opportunities with existing clients and developing extensions of campaign work to encompass digital solutions (including client facing presentations where relevant) Managing project time lines and budgets to ensure all web and digital projects are delivered on time, within budget and in line with the client expectations Developing reporting structures for ongoing digital campaigns, including web metrics, social media metrics (including sourcing the appropriate monitoring tools) to ensure client objectives are accurately measured throughout and at the conclusion of campaign work Keeping current with the latest digital strategies and online activities to enhance the reputation and integrity of the agencies brand Ensuring that digital trends, advances in the market place are shared with all stakeholders (internal and external) to establish professional credibility of the Digital Account Director role. (Involved research, presentations and communication across groups.) Develop digital briefs for campaigns and work with the creative department to ensure digital ideas are feasible, integrated and achieving the outlined objectives Managing project budgets and ensuring profitability and progress is reported into the Director of Digital Services Managing the Digital Account Coordinator to ensure the appropriate level of service is given to all client accounts

Steve Macfarlane's Education

Edith Cowan University

1999 – 2009

Bachelor of Business


Steve Macfarlane's Interests & Activities

Sports, cooking, exercise, running, weights training

© 2025 BrandYourself - Manage your online reputation